Ok, this collection looks good. We all want to get a piece and wear over and over till we satisfy our inner super cool French chick. But there is one thing on my mind ever since I first heard about the collaboration and it’s about time I’m gonna come out and be (probably) the first fashion blogger to shout “the emperor has no clothes!” – which is ironic because in this case the problem is clothes being present, and being present for a long time.
A lot of people are still freaking out about the new Isabel Marant pour H&M collection of which the first collection photos got released today (and which is absurdly expensive, even for a designer collab) but the first thing I thought was: haven’t I seen all of these clothes before? Like last season? And isn’t H&M (as well as other high street brands, especially Mango) shamelessly (we all take partnership in that shame) copy Isabel Marant so obviously that by this time we already know what we are getting from H&M the day we see the runway of madame Marant? I mean I’m pretty sure that I’ve seen that red jacket in the third photo at my local H&M store 3 months ago, the first blouse is actually on sale right now, that burgundy waxed cigarette and side embellished white jeans have at least tried by one out of every three women entering H&M and we all already own the jacket and the fringe boots in the second photo.
I think after the failed Maison Martin Margiela collab and the horrible accessory *thing* with Anna Dello Russo, they wanted to go in a direction with more wearable clothes that will boom the sales but if you ask me, the key was either to surprise the crowd or go for low, reasonable prices. With these circumstances I think only collab freaks and fashion victims who would die for the brand name behind the “pour H&M” would want to get a piece. Only the studded pumps and accessories interest me at this point.