When I was studying Fashion Management in Milan, one of our projects was about Fashion Buying; and we were supposed to find 3 brand new brands to be sold at one of the most famous multibrand boutiques in Milan. It was completely up to us to chose the brands – within a frame of budget and concept – the only brand we can not chose was Dries Van Noten. When we asked why, the teacher – who is also a famous buyer in Italy – told us that it would be “too obvious” and will not show the varsity of our fashion taste. 2 years later I understand more clearly what he meant; Dries Van Noten is the ultimate rtw couturier, coming up with groundbreaking yet wearable pieces and collections that regularly set the trend for the upcoming season. A master in shapes and mixing prints, he is the designer everybody wants to own a piece of. Note the feathers, hem lenghts, stripes and shoes – they will be BIG.