I love ASOS not because they have an incredible (seriously they are THE BEST) customer service, or not just because of the free shipping policy, or the detailed product information and pictures. It’s mainly because they are interpreting the latest trends with their own stylemark and unlike Topshop – pricing is reasonable and unlike Zara – they cater for everybody’s taste (it would take me 2 minutes after I enter the store to figure out the designers Zara chose to “get inspired from” that season). It’s my go-to site everyday even if I have no intention of buying – and its my first and last destination when I’m specifically looking for something because I know that it somehow HAS to be on sale at ASOS.
Their new Spring 2013 lookbook shows us that new seaon is just as versatile, wearable, colorful and fresh. (Check out the full lookbook here)