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Inside Rumi Neely’s LA Pad

Like her or not, Rumi Neely is the epitome of THE fashion blogger phenomenon. But she is more than the world’s most famous fashion blogger to me. Back in the days (app 6 years ago) she was this cool girl with an eBay vintage shop entitled “Treasure Chest Vintage” and a TFS (the fashion spot) account.

When she first posted to the “What are you wearing today?” thread in the TFS Forum, I immediately realised that she is the girl I saw browsing through eBay shops. I sent her a message to confirm the fact; she replied – as lovely as can be – saying she was very happy that I know her shop. Then I bought a vintage white etheral dress from her shop, modified it myself and send a photo back to Rumi showing the latest version. Our simple friendship started then.

It wasn’t until last year we have talked again. I left a comment on her blog congratulating her for all she has accomplished, didn’t think that she would remember me at all. But despite all the prejudgement and accusations about her, she replied back with the loveliest comment. All these craze haven’t changed her at all.

She is now the highest click getting blogger of Nowmanifest, a superblogger platform hosting the blogs of Eling Kling (founder), Derek Blasberg, Anna Dello Russo and Bryanboy as well as Rumi and is now owned by Condé Nast. She started “style blogging” before the term existed. She also started modelling about 2-3 years ago, which made her officially a leading character in the modern fashion game.

With the words of The Coveteur team “Neely’s L.A. pad was white, bright, simple, and lush, complete with subtle blush flowers, a gorgeous cream chandelier and a light wood table that served as our shoots base camp. The barefoot beauty was rocking a casual Vanessa Bruno dress at our shoot and toured us around her pad, showing off her multiple closets.”

I’ve been a little bit on autopilot this summer with my shoes; it’s either a nude sandal or Isabel Marant sneakers. Always a soft spot for my Céline flatforms, too. 

I shop a lot online! I spend about 80% of my time breaking down cardboard boxes. Shopbop and NET-A-PORTER’s ‘What’s New’ sections are very much bookmarked on my browser. In L.A. I love Barney’s in Beverly Hills, Opening Ceremony, and Creatures of Comfort, and my latest shop I fell in love with in New York is Catbird. It’s the best for tiny invisible-type jewellery.

Right now I’m wearing a lot of Hortense and Catbird and Jennifer Zeuner; more delicate pieces are my mood for some reason. Mr. Kate is a favourite too: she does the best earrings and bracelets that look sort of like a nymph would approve of them. Diptyque Philosykos is my go-to scent. I love that it’s not too sweet.

I bought these online at the beginning of the summer from one of those crazy websites that sources things from small stores. I love the braided straps and the otherwise very, very clean design. For day, I like to wear them with shorts or a flimsy white dress but I love the idea of wearing them with the right silver piece, too.

Sandro really created the perfect white blazer, so I’m glad I can stop looking for those now. The back has these sweet little notches taken out of it, I love little details like that. 

I think these are my most British-looking shoes all in one place, which is nice.

I look for very classic styles with a twist when it comes to sunglasses, which is fun to say, but in the end I just end up wearing the same three pairs: My Céline Audreys, Ray-Ban wayfarers, and these.

These sandals are the best, actually the perfect shoe. The pumps are very sleek and interesting to look at on the foot. I don’t really overthink anything when shopping so most of my shoes are just what stuck out to me instinctually (really pretentious way of saying my brain is simple and moronic). My go-to designers are probably Isabel Marant, Céline, and Theyskens’ Theory.

I keep on banishing more and more things from my bag so it’s gotten pretty boring. What survived are the tiny Caudalie beauty elixir, Lucas Papaw ointment, a highlighter like NARS The Multiple or something in case I want to look special all of a sudden, an assortment of rings, iPhone, and keys.

This jacket (A.Wang) is this weirdly sexy super tight take on the classic motorcycle with removable sleeves because why not. I remember layering it under everything during one of the coldest NYFWs I’ve experienced so maybe it’s saved my life. I never travel without a biker jacket though, but not necessarily because of that.

Nothing is as potentially disastrous or chic as leopard print and I think we all appreciate that delicate balance.

Diptyque is my downfall, never sick of Baies or Figuier or Roses. I stock up at Candle Delirium on Santa Monica or Barney’s in Beverly Hills.

source: the coveteur

This entry was posted in: Interior


Domus Academy MA Fashion Management graduate. Living in Montréal, Quebec. Fashion marketing and PR specialist. Photography & illustration & fine arts enthusiast. Shopaholic, vintage freak, cookie monster.


  1. fashiongonerouge says

    This is a beautiful post hun 🙂 Check mine too 🙂 new to this only xx thanks

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