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Inside the Closet of Lubov Azria

A glass waterfall chandelier spills from a towering ceiling, hovering over a rustic custom wood table that the BCBGMAXAZRIA CCO dreamt up after a trip to the Rose Bowl.

Packed with Alaïa, Balenciaga, and Valentino for days, and peppered with vintage treasures from across the globe, this storage space takes over-the-top to new heights.

Do you have an ideal weekend outfit?
“To me, L.A. is a melting pot that fosters the best in breed of personal and versatile style. You never know if you’ll find yourself on Rodeo Drive or Silver Lake Boulevard. With great personal style, you can fit in anywhere.”

You obviously have a penchant for white lace, how was that love sparked?
“My love for white lace was sparked with lingerie — it always stays with you.”

What trends do you see becoming big in the next few seasons?
“Color continues to be a big trend. But I believe trends are never completely done with — if you incorporate your own style, you can bring a trend back and make it your own. Because individual style, with a sartorial touch, will always be in.”

Who dishes out the most fashion/styling advice in the family between yourself, your husband, and your daughters?
“Definitely my daughters! They are my toughest, yet most honest critics, and I love them for that!”

Did you have the closet built out with your personal needs in mind? What was the process like?
“Lucikly, I started with a great space that already took care of my fundamental needs: Large size, good lighting, and full-length mirrors. With the basics covered, everything else was icing. I definitely took into consideration functionality: Hanging versus shelving, cabinets versus roll-out trays, even boots versus flats.

Your accessories are also amazing. Between your hats, bags and jewelry, which do you favor most for the perfect statement-making piece?
“All of the above!”

How have your daughters influenced your designs and/or your own style? How do you think your daughters’ individual styles have evolved over the years?
“My daughters’ unique styles and personalities are so important to me. However, I don’t advise my kids on fashion because for them it’s intimidating. They want to prove their own style because they come from us. I come up with ideas for the collections from watching how they dress. One daughter is super casual, which is reflected in some sweater dresses in the BCBG line. Another loves jackets, so we created some jackets with an edge for the collection. It’s a journey for them. Each one has a unique journey she is embarking on, and I support them wholeheartedly.”

Who is your ultimate style icon?
“My grandmother.”

What advice would you give to a budding designer?
“When I see a budding designer, I see a lot of myself in them. I can relate to them when I was in their shoes. I always advise them with what I tell myself every day: Work hard, stay focused on your vision, and follow your dreams. Ralph Waldo Emerson once said, ‘Nothing great was ever achieved without enthusiasm.'”

With so much on your plate, how do you manage to do it all? Do you have any time-management tips? What’s your favorite thing to do to unwind after a long day/week?
“My favorite thing to do to unwind is go to the Korean spa! A full-body exfoliation and deep-tissue massage always seems to solve life’s problems. But balance is key. I am so passionate and love what I do professionally, but the key to maintaining the balance in your life is to be inspired every single day. Every morning when I wake up, I am always thinking of how I can make today better than yesterday.

Besides BCBGMAXAZRIA, who are your go-to designers?
“I’m a big fan of the designs coming out of Japan: Rei Kawakubo and Junya Watanabe are true innovators in the industry. I admire designers who can truly look outside the box and create art that’s ahead of our time. These are the designers who make a difference in the fashion industry with their unimaginable pieces.”

Please share your favorite vintage shopping spots in L.A. and across the globe!
“In L.A., it’s all about the Melrose Trading Post because it’s close to home! In Japan, there’s a new wave of street markets, it’s an afternoon of Coachella meets Rose Bowl. And in London, I always have to stop by Portobello Road Market. In Paris, it’s all about finding the good closets. Europe has such a great respect for the past. They’re just more diligent in the art of archiving. The best closets are definitely located in Paris.”

What’s the most important piece of fashion advice you want to pass down to your daughters and fans of your brand?
“Stay true to yourself and take time for you. Only when you start taking care of yourself can you take care of others.”

source: refinery29

This entry was posted in: Interior


Domus Academy MA Fashion Management graduate. Living in Montréal, Quebec. Fashion marketing and PR specialist. Photography & illustration & fine arts enthusiast. Shopaholic, vintage freak, cookie monster.


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